Photography guidelines for supplier profile pages

Great photography of your facility builds trust and transparency with customers. Suppliers with photos in their profile are more likely to catch the eye of customers, receive direct quote requests, and convert quotes to orders.

If you already have photos of your facility, use these criteria to pick the best images to submit for your profile page. If you are working with a photographer to take new photos or if you’re taking photos yourself, this is a great place to start.

Examples of suppliers with great photos include Complete Packaging and Rusken Harrisburg.

Photos submitted to your profile page must meet the following criteria to be approved:

• Only use photos taken at the facility. You cannot use the same photos for multiple facilities.
• Only show capabilities that are available at the facility. For example, if you only produce printed boxes, avoid photos of printed tape.
• Photos are in focus and well lit, so the viewer can clearly see the subject
• The resolution is at least 1000px on the short side at 72ppi.
• Photos are not digitally altered with text, graphics, logos, or watermarks.

Whether you're shooting new photos or selecting from existing photos, these are some great subjects to show off what your facility is all about.

Inside your facility

• Raw materials: A stack of corrugated board, ink being mixed, rolls of material, etc.
• Equipment in action: Cutter, printer, converter, etc.
• People at work: Checking TOP with a Pantone book, adjusting settings on a machine, using a loupe to check registration, etc.
• Products that were produced in the facility: Make sure any customer logos/designs that you show have approved the use.

Outside your facility

• Facility entrance: Give an idea of what it's like to visit!
• Location context: Where you’re located, your surroundings, and the size of your facility.

Other great shots

• Team photo: Show off the folks that make your facility tick.
• Sustainability achievements: Do you reuse water for adhesives? Recycle all scrap material on site? Is your facility partially solar powered? Show off your sustainability efforts.

• Focus: Make sure everything you want to be in focus is. Use a tripod for a steady camera.
• High resolution: Check the size and resolution of your image. For posting on Lumi, we recommend a photo that is at least 1000px on the short side at 72ppi.
• Well lit: If your facility has natural lighting, try to take interior photos midday, when the sun is brightest. Use bounced fill flash as needed.
• Photo composition: Try to make sure horizontal and vertical lines are straight, not distorted by a wide lens or camera angle.
• Tidy up: Before the shoot, make sure everything you plan to shoot is cleaned up.